The need for the freshness of content – is the query time-sensitive and requires fresh information?.Search intent behind the query – what does the user wants by using the particular query – definition, review, purchase, finding a specific website?.Meaning of the words – what exactly do the used words mean in the natural language?.They must understand and assess various things: To return relevant results, Google must understand what exactly is the user searching for and what’s his search intent. We’ll go through 5 major areas ( officially listed by Google) that influence what results will be returned for a certain query: 1. There are many factors that come into play.
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